The path to successful employer branding involves several stages. No matter which phase you are currently in – whether developing an employer brand or measuring the performance of your existing employer branding – we support and empower you with specific, proven methods and tools. Our guiding principle is based on the attributes of authenticity, target group specificity, and differentiation. In order to enhance the effectiveness of your employer brand, we also assist with its implementation in recruiting. The optimal design of the ‘candidate experience’ at every touchpoint in the application process sustainably improves the applicant experience. With our integrated approach, we approach employer attractiveness comprehensively and at all phases of the relationship with (potential) employees. In collaboration with selected partners, we provide the critical competencies for successful employer branding from the fields of human resources and communication / marketing.
What we offer:
- Analyzing the starting point and the touchpoints as well as defining the target groups
- Developing the employer attractiveness barometer and, based on that, defining a clear and authentic employer value proposition (EVP)
- Implementing the developed content at all touchpoints with (potential) employees and, if necessary, deriving measures to strengthen your company’s employer brand
- Reviewing and further developing the recruiting process in alignment with the employer brand (e.g., active sourcing, employee referral programs, talent relationship management)
- Defining success-critical measurement and target criteria and implementing a continuous review process
You will find more information on innovative approaches for talent acquisition in our guide ‘Employer Branding & Recruiting’.